PART THREE | Hiring
Baby Boomers
Over
75 million people were born between 1946 and 1964, which is broadly referred to
as the Baby Boomer generation. Of the three generations we have profiled in
this three-part series, this is the one with the most working/professional
experience. So recruiting, hiring, and retaining this generation presents its
own unique set of advantages and disadvantages.
First, let's dispel
some baby boomer myths:
ONE
Baby Boomers don’t understand technology – they actually embrace it in many
cases and have had their children, and even grandchildren, bring them up to
speed quickly. Indeed conducted a survey in December 2014 and
found that 73.4% of Millennials clicked on jobs through mobile while Baby
Boomers clicked on jobs through mobile at 48.4%. That is still almost half of
the market!
TWO
Baby Boomers are looking to coast into retirement and not work hard – with
increased costs for healthcare, many Boomers are looking to work 5-7 years or
more than originally anticipated to help close the gap in paying for
healthcare.
THREE
Baby Boomers cannot learn new skills – more and more we are hearing about
“second careers” after semi-retiring from professions such as teaching, skilled
labor, public sector, and government jobs.
Here are a few things
to keep in mind when recruiting Baby Boomers:
They are happy taking direction from others. Remember when the Baby Boomers grew up:
strict upbringings, expectations on behavior, and even career paths are
pre-determined and follow a set of unspoken rules. These candidates can fit in
very well in individual contributor roles without aspiring to run the
department in six months or expect a 50% pay raise for staying past their
two-year anniversary.
Money is not the main motivating factor. While still an important factor, it is
not as important as early in a career when a mortgage payment is a mainstay,
student loans are being paid off, likely multiple car payments, and expenses
coming along with children. Those fixed costs are eliminated and the focus
becomes standard of living and providing for important upcoming expenditures
like healthcare.
They can still manage and mentor younger workers.Some companies intentionally pair up Baby
Boomer generation employees with Millennials and Gen X/Y employees to impart
some wisdom. The Millennial generation especially is interested in this as they
strongly desire to achieve what many Baby Boomers have already achieved. If
they can ask directly someone in that generation, they will take it to heart
and apply it to their own career.
They may still work longer in one position than a Millennial. Some data suggests that Millennials will
only stay in a job for three years or less in most cases. So if an obstacle to
hiring a Baby Boomer is lack of upside or tenure, there is a pretty good chance
that they would stay with your company longer than a Millennial that you might hire
at the same time.
They will work when expected to work, especially during
traditional working hours. Many
Millennials demand a flexible working environment, remote/work-from-home roles,
casual attire, and much more. Baby Boomers will be prepared, ready, and able to
work more of a 9-to-5 schedule with a 20-minute lunch and expectation of
business or business casual attire. They will still desire vacation time,
holidays off, and work/life balance, but to a lesser degree. It is more of a
privilege to be earned and not an entitlement.
The
Baby Boomers will come to work as former business owners, balanced
expectations, and a wealth of knowledge from seeing the world change
exponentially in the 50-65 years they have been alive. That can bring a great
sense of perspective, good attitude, and experiences that can help shape the
next generation in your current workplace. Maybe it is time to starting hiring
more of them!